Building a buzz online and offline is the main objective of a brand or organisation generally to get their name out in there. The buzz must be built through the music, brand, or movement in which they are pushing. This buzz starts off small then it eventually grows into a massive frenzy with the viral effect.

When your are being heavily promoted people in your area will begin talking about you and your music. They will be able to associate closer to your brand and you can establish an emotional element to connect with the targeted audience. After your personalised music is buzzing, it will be a viral effect naturally that people tell their friends pretty much about your brand, thus promoting and distributing your music.

Into this turbulent market have entered a number of established brands but also some new brands going into the traditional medium of promoting themselves. Consumers do not want to see the normal advertising and promotion any more. They need an emotion association and music can bridge this gap.

With a philosophy of community spirit and openness, these new brands are trying to connect with consumers in a way that the established major players have not yet managed. This direct connection is crucial, both to consumer and retailer, and this has not changed since the days of traditional advertising media and channels.

To help customers through this huge amount of independent and often undiscovered content, the new digital music brands are creating a true community network. In conjunction with many well known experts and major players of the industry the philosophy is about getting the consumer involved like never before.

Aiming to mix both massive choice with personal recommendations, the new brands have a mission to bring the experience of the small new shop back into the forefront of consumers minds, and maybe bring back the love of hearing and discovering new music all over again.

You will gradually be able to see how brands are able to communicate their message uniquely and effectively through music. This is a traditional message medium but packaged under personalized music. It is the delivery that makes the difference, that makes your brand stands out.

Source: Articlesbase.com

From music makers to money makers – How original song branding can bring out the essence and emotions of targeted customers? A whole new platform can now connect musicians with commercial brands looking for music productions ranging from jingles to marketing campaigns.

Statistics show that the music industry is on a major decline. From December 2010 onwards, music production takes a switch towards crowd sourcing. A new portal has officially emerge to revive music scene and is promising to take the music industry to the next level.

On this new platform launched today, brand managers might wish to ask themselves, “What do my brand sounds like?” Express In Music is an online platform connecting thousands of musicians with clients seeking personalized music. Clients from various industries like media advertising and branding consultancy upload their specific music brief and through crowd-sourcing musicians will then be able to see this as a cash prize contest for music personalization. Besides being a pioneering platform to increasing demand for song personalization, the unique selling proposition appeals to clients who wish to communicate their brand through music in a much more convenient, faster manner through higher quality output. Through crowdsourcing for music production, musicians see the music brief (of a brand) as a contest and bid for the project by submitting their personalized song/music entries. The chosen piece gets the prize money in exchange for licensing rights.

ExpressInMusic.com is a platform that connects thousands of musicians with clients seeking personalized music. The portal personalize songs for corporate branding and communication needs. Based on a brand’s story and character, musicians customized an original song that best represents their persona. This results in touching audience and customers emotionally. The primary purpose is to engage original artistes’ work of a personalized music piece that attaches a brand’s meaning.

These are the mediums which brands and original music works can connect upon with crowdsourcing of music production:

1.) Television commercials

2.) Radio jingles

3.) Feature film

4.) Corporate videos

5.) Social media campaigns

6.) Event theme song

7.) Web branding and much more others that a creative mind can proposed of

Benefits are achieved from specific quality music/songs according to requests at shorter time frame with cost effectiveness when mass musicians are able to collaborate on this proprietary platform. Musicians currently have a tremendously hard time earning from the music industry. Express In Music is here to provide the solution to commercialize their music and make it a viable conducive environment for business brands to engage their marketing needs through a personalized song.

Marketers know that buzz can be built through the music, brand, or movement in which they are pushing. This buzz starts off small then it eventually grows into a massive frenzy with the viral effect. When a brand is being heavily promoted people in an area, people begins to talk about the message in the music. They will be able to associate closer to the brand and marketers can establish an emotional element to connect with the targeted audience.

Brands have a mission to bring the experience of the small new shop back into the forefront of consumers minds, and maybe bring back the love of hearing and discovering new music all over again.

Brands gradually see how they are able to communicate their message uniquely and effectively through music. This is a traditional message medium but packaged under personalized music. It is the delivery that makes the difference, that makes a brand stands out.

Marketers need to communicate, to be a consummate and effective storyteller, which is what branding is all about. A successful brand illustrates a company or product story both emotionally and narratively through this crowdsourcing platform for music production and communication.

On a Corporate Social Responsibility side, musicians are constantly looking out for opportunities and it had always been a challenge to stand out from the millions of (original) songs and artistes that spruce up yearly. You can take this chance to fulfill a corporate social element to elevate opportunities for musicians. Passionate artistes, composers, singers will find this proposition interesting to spread their music and generate a new level of monetizing their songs.

How does Express In Music works?

Consumers do not want to see the normal advertising and promotion any more. They need an emotion association in which music and motion can bridge this gap.

Discover how a brand could express their brand through personalize music. Distinct and differentiate oneself to stand out from the crowd through an emotional medium – music. Be it a theme song that represent oneself or a music that signify a brand, marketers will be able to communicate messages much more effectively as one connects the brand with music. This in turn completes a viral cycle with an emotional touch element.

So, what does your brand sounds like?

Source: PRWEB

From music makers to money makers – How original song branding can bring out the essence and emotions of targeted customers? A whole new platform can now connect musicians with commercial brands looking for music productions ranging from jingles to marketing campaigns.

Statistics show that the music industry is on a major decline. From December 2010 onwards, music production takes a switch towards crowd sourcing. A new portal has officially emerge to revive music scene and is promising to take the music industry to the next level.

On this new platform launched today, brand managers might wish to ask themselves, “What do my brand sounds like?” Express In Music is an online platform connecting thousands of musicians with clients seeking personalized music. Clients from various industries like media advertising and branding consultancy upload their specific music brief and through crowd-sourcing musicians will then be able to see this as a cash prize contest for music personalization. Besides being a pioneering platform to increasing demand for song personalization, the unique selling proposition appeals to clients who wish to communicate their brand through music in a much more convenient, faster manner through higher quality output. Through crowdsourcing for music production, musicians see the music brief (of a brand) as a contest and bid for the project by submitting their personalized song/music entries. The chosen piece gets the prize money in exchange for licensing rights.

ExpressInMusic.com is a platform that connects thousands of musicians with clients seeking personalized music. The portal personalize songs for corporate branding and communication needs. Based on a brand’s story and character, musicians customized an original song that best represents their persona. This results in touching audience and customers emotionally. The primary purpose is to engage original artistes’ work of a personalized music piece that attaches a brand’s meaning.

These are the mediums which brands and original music works can connect upon with crowdsourcing of music production:

1.) Television commercials

2.) Radio jingles

3.) Feature film

4.) Corporate videos

5.) Social media campaigns

6.) Event theme song

7.) Web branding and much more others that a creative mind can proposed of

Benefits are achieved from specific quality music/songs according to requests at shorter time frame with cost effectiveness when mass musicians are able to collaborate on this proprietary platform. Musicians currently have a tremendously hard time earning from the music industry. Express In Music is here to provide the solution to commercialize their music and make it a viable conducive environment for business brands to engage their marketing needs through a personalized song.

Marketers know that buzz can be built through the music, brand, or movement in which they are pushing. This buzz starts off small then it eventually grows into a massive frenzy with the viral effect. When a brand is being heavily promoted people in an area, people begins to talk about the message in the music. They will be able to associate closer to the brand and marketers can establish an emotional element to connect with the targeted audience.

Brands have a mission to bring the experience of the small new shop back into the forefront of consumers minds, and maybe bring back the love of hearing and discovering new music all over again.

Brands gradually see how they are able to communicate their message uniquely and effectively through music. This is a traditional message medium but packaged under personalized music. It is the delivery that makes the difference, that makes a brand stands out.

Marketers need to communicate, to be a consummate and effective storyteller, which is what branding is all about. A successful brand illustrates a company or product story both emotionally and narratively through this crowdsourcing platform for music production and communication.

On a Corporate Social Responsibility side, musicians are constantly looking out for opportunities and it had always been a challenge to stand out from the millions of (original) songs and artistes that spruce up yearly. You can take this chance to fulfill a corporate social element to elevate opportunities for musicians. Passionate artistes, composers, singers will find this proposition interesting to spread their music and generate a new level of monetizing their songs.

How does Express In Music works?

Consumers do not want to see the normal advertising and promotion any more. They need an emotion association in which music and motion can bridge this gap.

Discover how a brand could express their brand through personalize music. Distinct and differentiate oneself to stand out from the crowd through an emotional medium – music. Be it a theme song that represent oneself or a music that signify a brand, marketers will be able to communicate messages much more effectively as one connects the brand with music. This in turn completes a viral cycle with an emotional touch element.

So, what does your brand sounds like?

Source: PRWEB

Founder of music crowdsourcing platform, Express In Music, Jerry Chen, 26, had seen many international musicians deprived of getting their songs engage by commercial brands. The difficulty of independent artistes reaching out to organizations for commercialization is a common sight.

Co-founder, Adriel Chan, 26, echoed his thoughts, “There are millions of artistes emerging year on year, each of them are trying to stand out and be recognized in their area of music, especially those who produces original songs. Where do these songs end up most of the time?”

In a bid to elevate opportunities for musicians of different spectrums from composers, lyricists to sound engineering, Express In Music online platform had been in constant pursuit to create jobs of such nature.

Recently some open projects were voiceover for international brand, Fisherman’s Friend and a music rearrangement project for a Singapore primary school. These had all garnered good responses from fellow talents internationally which range from the USA, United Kingdom to South East Asia region.

This had prompted the company to hold a music competition, “Pitch Your Original Song to a Brand”. The idea is in search for original songs to be match up with any brands internationally or locally known. Musicians can match the elements of their original music with a brand that have the same characteristics. It is in the pitch for brands to endorse and recognize that these music pieces sent in can be original theme song for their products or services in line with their communication needs.

Currently, the company had successfully clinched clients mainly in Asia such as GSK, Far East Organization, HSR Properties, Super Coffee and Bioskin.

“This unique approach allows musicians all over the world to customize songs for any brand they wish to highlight for endorsement. Commercial organizations are also then contacted to let them know of the availability of musicians having original pieces that can be used for the advertising and promotional needs,” Mr Chen said.

Musicians can now write songs not only for leisure purposes but writing a song with an added commercial impact.

For this one-of-a-kind music contest, we had put up an attractive proposition of giving up to $1,000 of shopping spree to the winning musician. The winner will be able to buy any music-related items such as recording studio hours, music software or instruments, as long as it helps fulfill their music dreams.

Both founders of the online platform, http://www.ExpressInMusic.com believes that it will be exciting and interesting to see that eventually brands are aware that besides cover songs by well-known artistes, there are still many original musicians who are able to make the cut and create engaging music for their brands.

The contest had started on 10th April 2011 and will end 7th May 2011. In less than one week, the company’s fan page on Facebook had increased by more than 1,500 due to this campaign. They believe that in the next few days, more than 10,000 fans will be on their social media page as a result of this contest.

Mr Chan said the approach is based on how musicians view certain brands. Their music can enhance this perception that best represent the brand or organization. He acknowledged that Express In Music platform is in its 2nd year as a humble start-up which bridges musicians with jingles, voiceovers and other music production opportunities on this crowdsourcing model.

For further details, you can visit their website at http://www.ExpressInMusic.com or enter the contest on their Facebook fan page at http://www.facebook.com/ExpressInMusic.

Source: NEWSWIRE

There are many websites and communities that crowdsource creative projects. Most of these platforms focus on graphic design work where companies can go for logos and other creative marketing concepts. ExpressInMusic is setting out to prove that crowdsourcing can also be valuable in the music world.

Founded by two friends in Singapore and launched in February 2009, ExpressInMusic is hoping to attract companies that seek original music to compliment their brand advertising. Founders Jerry Chen and Adriel Chan created ExpressInMusic in the hopes of giving musicians from all over the world an opportunity to gain recognition as well as to make some extra money.

Companies can submit specifications to ExpressInMusic whose community of musicians reply with their original demo tapes. The company then chooses its favorite and the song will be recorded either professionaly or in a home studio. The basic package will cost clients $600 while the professional package will be priced at $1500. Musicians are compensated up to 60% of the sale price.

The original music can be used in television commercials, radio jingles, corporate videos, or social media campaigns. ExpressInMusic has also been used to create music for movies and video games. Some clients have even been non-business entities looking for original songs written specially for their loved ones.

ExpressInMusic has managed to raise funding from Spring Singapore and hopes to expand its business in the near future. It remains to be seen whether crowdsourced music can find the same level of success that crowdsourced design has enjoyed.

Do you think crowdsourcing can be a valuable tool in the music industry? Let us know what you think on our forums

Source: DAILYCROWDSOURCE.COM