Target Audience
A mature crowd (成熟人群）
Brief overview
A 30-second mandarin track is needed for a health food retail chain in Singapore. It will be used in a radio commercial during the Chinese New Year period.
The Chinese health food chain, ZTP Ginseng Birdnest （正中平）, likes to emphasize on the importance of being healthy and well nourished. The company has a commitment to deliver only the best and believes that giving a gift of health is what keeps life going.
An overall contemporary oriental feel is needed for the Chinese company – need not sound overly traditional but there can be a fusion of modern oriental music.
Lyrics can be cleverly compose based on the description above, as long as the meaning and gist of it is captured.
Towards the end of the 30-second track, at the 27th sec mark, you can add a catchy jingle hook that sings the brand name “正中平“.
The client has an intention to take the last part of the 27th sec mark jingle (“正中平“) for other future marketing campaign that they may have. Thus, it is important that the portion that sings “正中平” sounds catchy. Here’s a reference https://soundcloud.com/cyj/quan-jia-fu-reference-jingle.
新加坡一家保健食品零售商需要一个30-秒的华语广告歌，会在农历新年间的电台广播。
这家保健食品零售商就是“正中平”人参燕窝公司。它想强调健康和良好营养的重要性。公司承诺提供最好的优品，并且相信健康礼品就是给予人的最佳人生动力。
需要一个整体的节拍古风 – 听起来不是过于传统，可以融合现代东方音乐。
歌词可以巧妙地创作。根据以上的描述，只需要捕捉主旨含义就行。
在30-秒的尾端 (27th 秒起)，你可以添加一个朗朗上口的顺口溜钩，唱出品牌的名称“正中平”。
公司有意把那顺口溜钩（“正中平”）的最后部分用在未来的营销活动。因此，重要的是唱出一个朗朗上口的“正中平”。你可以在这里做个参考：https://soundcloud.com/cyj/quan-jia-fu-reference-jingle。
