Target Audience
Professionals, Managers, Executives & Businessmen (PMEBs)
Brief overview
A corporate theme song is needed to communicate the brand persona of Essilor. Set the tone (i.e. music melody/tune) to be more upbeat, a build up to the chorus and a sense of positivity.
Convey an abundance of youthful energy, hope and a better future ahead. The lyrics can centre on embracing a vision for oneself and being clear, positive minded as one looks far ahead. As a leader with foresight, one is able to achieve goals with confidence. The lyrics can be of an inspiring one with reference to the brand characteristics defined here: http://www.essilor.com.sg/about-us.html.
You can obtain info from the Essilor website, but its crucial not to make the lyrics so functional to the extend it loses its emotional appeal.
The target audience would be basically professionals and likes the modern pop groove.
In your lyrical song, do put in the brand name “Essilor” (pronounced as “Air-See-Low”). The song needs to be catchy and towards the end of the song (and/or within the chorus), provide a clever twist that allow the client to snip off a part singing “Essilor” as a memorable jingle. In your song when sung, the portion that sings “Essilor” must stand out and able to be a stand-alone as a jingle which last for 3-4 seconds.
Some references of past songs that encompasses jingles within them are as follows:
• Always Coca Cola - http://www.youtube.com/watch?v=9cLZQ_2ITLI
• Mentos the Freshmaker - http://www.youtube.com/watch?v=y_KsOnyuCGA
• McDonald's – I’m Lovin It - http://www.youtube.com/watch?v=dI-xHMM8wXE
